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Saks OFF 5th Buy Online Pick Up in Store

BOPIS

SO5, 2021

Buy Online Pick Up in Store for Saks OFF 5th users.

Saks OFF 5th is planning to launch a product/service called BOPIS, Buy Online and Pick Up in Store. Saks Fifth Avenue has already launched the BOPIS product, and it allowed OFF 5th design team to user test with users to enhance experience. I have separated user flows into Finding a Product, Checkout with Shipping Item Only, and Checkout with Shipping Item and BOPIS item. Since Saks OFF 5th has 3 products: Desktop, Mobile, APP, I collected 6 user testings from each flow, total 54 users tested in USA.

Interaction Prototype